SAND by Shirin is an acronym for Such A Nice Day.
(A feeling of wearing a beautiful piece of clothing that will instantly brighten up your day)
SAND is also the colour of the brand, representing beautiful textures, soft fabric grains and its cooling nature.
A brand that is born out of 21st century values, SAND by Shirin, is a celebration of all things simple, unrestrained and fluid. SAND brings to you tastefully crafted; luxe clothing that conforms to no boundaries and celebrates your unique beauty, shape and size. India’s first fluid fit affordable luxury label, SAND by Shirin is an amalgamation of fluidity, texture, finesse, style and a whole lot of self-love.
As a conscious luxury label, SAND clothing uses fabrics made from Aloe Vera, Eucalyptus, Rose, Soybean Protein and Banana along with Organic Linens, Cottons and Luxe Jerseys. Summer lines keep your body cool and breathing in the sweltering heat and winters feature the finest cashmere and pashmina to keep you snug and stylish.
With an earthy colour palette, intrinsically linked to the brand’s name, SAND plays around with the tones of nature- beige, browns, bone, ivory, ecru along with dust pink, soft mint, fresh mustard and black.
With clean lines, flattering and fluid silhouettes, SAND creates versatile ensembles that effortlessly move from work to play, brunch to dinner and boardroom to bar. For the audacious, fierce women who embrace their uniqueness and exude confidence with each step, SAND plays by its own rules- where all shapes are beautiful, all bodies remarkable and all women extraordinary.
“Our clothes are our biggest body shamers. When we gain or lose weight, our clothing duly lets us know. With so many opinions on our bodies in the world, our clothes needn’t have one! Our clothes should make us feel confident, fierce and beautiful at all times”
Founder and Creative Head,
Shirin
After a year and a half of research and sampling, SAND by Shirin, re-envisions silhouettes with new mechanisms of carefully crafted draw strings and elastics, that will make your garment size fluid. With added or lost inches, the same SAND dress or jumpsuit should sit beautifully on your body.
Shirin Mann, is also the Founder and Designer of India’s leading handcrafted footwear brand ‘NEEDLEDUST’, which became an instant smash-hit as it launched in 2014 with their exceptional designs and craftsmanship and innovation in the handicraft of juttis making. The brand, even today, continues to make headlines for their impeccable collections, domestically and internationally.
Shirin, ventures into the clothing space, with yet another fresh idea, backed with extensive research and a vision to create beautiful and clean clothes with international silhouettes and accessories that will make women feel a lot more special.
SAND is all about self love. Through unique design artistry and use of colours, textures, weaves and silhouettes, SAND represents a sense of liberation mixed with a whole lot of glamour.
SAND creates chic, fluid clothing in fabrics that love you back, in patterns that will compliment your every movement! Garments that will make you feel fierce and feminine all together. Introducing luxury at affordable prices, we aim to shatter conventional stereotypes and create a brave, new world!
As a conscious luxury label, SAND clothing uses fabrics made from Aloe Vera, Eucalyptus, Rose, Soybean Protein and Banana along with Organic Linens, Cottons and Luxe Jerseys. Summer lines keep your body cool and breathing in the sweltering heat and winters feature the finest cashmere and pashmina to keep you snug and stylish.
