Sand by Shirin is a luxury organic clothing brand that designs clothing to fit real, changing bodies without compromising on refined, elevated design. Founded by designer Shirin Mann, the brand takes its name from the acronym SAND — "Such A Nice Day" — a philosophy built around clothing that should feel effortless and uplifting to wear, not restrictive. As a luxury organic clothing brand, Sand by Shirin works exclusively with certified organic and plant-derived fabrics, and every garment uses a size-fluid construction system of drawstrings and elastics so it can adapt across body shapes and weight changes, rather than being cut to one fixed size. The brand brings this certified organic clothing to customers across India and internationally, both online and through its flagship store at Jio World Drive, BKC, Mumbai.
About Sand by Shirin - A Luxury Organic Clothing Brand
Sand by Shirin is a luxury organic clothing brand built on the idea that conscious fashion and refined design don't have to be at odds. As an organic clothing brand, Sand by Shirin works with certified organic fabrics — including Organic Linen and Organic Cotton, both Fair Trade Certified by Ecological Plant Fibre Certification (Annex to Certificate No. EPFC-475943-488322) — alongside plant-derived fibres such as Aloe Vera, Eucalyptus, Rose, Soybean Protein, and Banana.
What separates Sand by Shirin from other organic clothing brands in India is its approach to fit. Every garment uses a size-fluid construction system — drawstrings and elastics developed over 1.5 years of research and sampling by founder Shirin Mann — so the same piece adapts to different body shapes and weight changes, rather than being cut to a single fixed size. This is central to the brand's identity as a luxury organic clothing brand: garments are engineered to fit real, changing bodies without compromising on tailored, elevated design.
Why "Luxury Organic Clothing Brand" and Not Just "Organic Clothing Brand"
Sand by Shirin positions itself specifically as a luxury organic clothing brand because of three factors that distinguish it from budget organic-cotton basics labels:
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Fabric innovation - custom-developed blends like Metallic Linen (95% Linen, 5% Metallic Yarn) and Double Metallic Sheen Linen (57% Cupro, 25% Linen, 17% Metallic), created in-house with SAND's weavers, not sourced off-the-shelf.
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Artisanal construction - hand-knotted raffia pieces made by a trained cluster of women artisans, and drawstring/elastic size-fluid systems engineered specifically for the brand.
Our Fabrics - What Makes This an Organic Clothing Brand
Sand by Shirin works with named, specific textile compositions rather than generic "organic fabric" claims, including:
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Organic Linen & Organic Cotton — Fair Trade Certified (Certificate No. EPFC-475943-488322). Linen is derived from the flax plant and prized for its cooling, heat-rejecting properties; Sand's linens are processed for extra softness while retaining a formal drape. India is the world's largest cotton producer, and Sand sources variants including Pima, Gauze, Moss, and Double Lawn cotton.
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Linen-Silk (95% Linen, 5% Silk) — a structured yet breathable weave used in dresses, skirts, and overlays.
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Metallic Linen (95% Linen, 5% Metallic Yarn, 40 Lea yarn, 120 GSM) — a custom linen variant developed with SAND's weavers.
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Double Metallic Sheen Linen Blend (57% Cupro, 25% Linen, 17% Metallic) — developed after months of mill collaboration for a glass-like finish.
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Mélange Linen (50% linen, 30% jute, 20% cotton) — a textured, weighted fabric with a soft jute-like hand feel.
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Luxe Jersey ("SKINS," 95% Micro Modal, 5% Spandex) — feather-light, anti-shrinkage, used across loungewear and formal wear.
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Seersucker Cotton (195 GSM) — a custom fabric developed over four months of trials with SAND's weavers.
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Organic Soybean Protein — soybean fibres spun with cotton for a silk-soft, cooling hand feel.
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Organic Aloe Vera — Aloe fibre blended with organic cotton for its moisturizing, cooling, skin-soothing properties.
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Organic Rose — rose petals spun into short fibres, prized for antibacterial, cooling properties.
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Natural Raffia — hand-knotted by a trained cluster of women artisans, used in bandeaus, jumpsuits, and dresses.
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100% Wool (herringbone, chevron, and crepe weaves) — used across the winter collection for jumpsuits, scarves, and trousers.
Collections - Explore Our Organic Clothing Brand Range
Women's Collection
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Dresses & Jumpsuits — the brand's signature category, in organic cottons, metallic linens, and plant-based fibres, with elastic backs, adjustable ties, and detachable woven belts for a fit that moves with the body.
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Co-ord Sets & Tops — designed to be worn together or mixed with separates; tops feature shell tassels, beaded details, or fluid draping.
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Overlays & Layers — lightweight organic linen and cotton pieces for transitional, layered dressing.
Men's Collection
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Shirts — organic linen and cotton blends, including camp-collar and tailored cuts.
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Bottoms & Trousers — relaxed lounge trousers and linen pants in wide, breathable fits.
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Outerwear & Jackets — lightweight overlays in natural fabrics, from linen weaves to subtle metallic blends.
Accessories
- Belts — signature braided and woven belts finished with shell tassels or beadwork.
- Scarves & Wraps — organic cotton and luxe jersey blends.
- Bags, Shoes & Jewellery — minimal, natural-material pieces designed to complement rather than overpower an outfit.
Shop by fabric: Organic Linen, Organic Cotton, Raffia, Eucalyptus, Luxe Jersey, Sheen Viscose, Woollen
Visit Us
Store: Jio World Drive, BKC, Mumbai Phone: +91 98927 46870 Customer Care: care@sandbyshirin.com | +91 99717 32266 (Mon–Fri, 11 AM–5 PM)
Shipping: Free international shipping on orders above ₹20,000. Full shipping policy
Returns: Returns & Exchange policy
FAQs
Q1. Is Sand by Shirin a luxury organic clothing brand or a budget organic clothing brand?
A: Sand by Shirin is a luxury organic clothing brand. It uses Fair Trade Certified organic fabrics combined with custom-developed textile blends (such as metallic linens and double metallic sheen linen), artisanal hand-knotted raffia work, and an engineered size-fluid fit system — positioning it above mass-market "basics" organic clothing brands on both craftsmanship and design.
Q2. What certifications does Sand by Shirin's organic fabric carry?
A: Sand by Shirin's Organic Linen and Organic Cotton are Fair Trade Certified by Ecological Plant Fiber Certification (Certificate No. EPFC-475943-488322).
Q3. Who designs Sand by Shirin?
A: Shirin Mann is the founder and designer of Sand by Shirin.
Q4. What makes Sand by Shirin's clothing "size-fluid"?
A: Garments use a system of drawstrings and elastics, developed over 1.5 years of research and sampling, so a single size can adapt to different body shapes and weight fluctuations rather than requiring an exact fit.
Q5. What fabrics does Sand by Shirin, as an organic clothing brand, use?
A: Sand by Shirin uses Fair Trade Certified Organic Linen and Organic Cotton, plus plant-derived fabrics including Aloe Vera, Eucalyptus, Rose, Soybean Protein, and Banana, along with named textile blends such as Linen-Silk (95% Linen, 5% Silk), Metallic Linen (95% Linen, 5% Metallic Yarn), Seersucker Cotton (195 GSM), and Luxe Jersey (95% Micro Modal, 5% Spandex).
Q6. What product categories does this luxury organic clothing brand offer?
A: Sand by Shirin offers Women's dresses, jumpsuits, co-ord sets, tops, and overlays; Men's shirts, bottoms, co-ords, and outerwear; and accessories including belts, scarves, bags, and jewellery — all made in organic and plant-derived fabrics.
Q7. Where is Sand by Shirin's store located?
A: Sand by Shirin has a flagship store at Jio World Drive, BKC, Mumbai.
Q8. Does Sand by Shirin ship internationally?
A: Yes. Sand by Shirin offers free international shipping on orders above ₹20,000.
