Making waves in the world of fashion ever since its inception and launch, SAND by Shirin is a unique designer brand of clothing that prides itself on its esoteric design values and minimalist beauty.
Our founder, Shirin firmly believes that clothes must enhance our bodies and help us look our best, rather than shame us in any way. This wonderful ethos and belief has allowed the birth of a designer brand that designs for and with its patrons and their lifestyles, rather than against them. Our innovative and bespoke designs are thoughtfully designed in a manner that flatters your figure and allows for fluidity of shape and style.
Our design philosophy re-envisions silhouettes with innovative mechanisms that feature carefully crafted drawstrings and soft elastics, which enable your garment size to stay fluid. Naturally, with added or lost inches, the same SAND dress or jumpsuit is designed to sit beautifully on your body. This is the body-friendly design ethos that guides all our designs, our choice of fabrics and or cuts and styles.
Flattering and loving all body shapes and sizes
Our garments are specially designed keeping in mind that we aim to showcase the human body and present each different body at its very best. No body shaming, no size or shape differentiation in terms of beauty. We firmly believe in the body beautiful and each of our clothing is designed to deliver on that belief. It’s a promise we made ourselves. Our women’s western wear is lovingly designed whether it’s a vacay inspired resort wear dress, a casual summer dress, a graceful, flowy style of formal dress, a party wear top, our crop tops, a one shoulder top from our bandeau collection, or stylish bottom wear, each bespoke is crafted to add charm, style and grace to you. Our promise to ourselves is to make you look good and feel good!
Our organic clothing comes in the most premium natural fabrics such as organic cotton, organic linen and luxe jersey. Further, we also use unusual fabrics that feature rose, eucalyptus, aloe vera, soy protein, bamboo and banana. Skin-friendly and richly textured, these fabrics offer fluidity,the advantages of being lightweight and superior breathability. Together, they form a potent reason for preference and indeed our patrons often compliment us with the fabulous fall, fit and comfort quotient of our designs. They wear our garments all the time, from just lounging around, to during that long transatlantic flight to making it to that special anniversary dinner!
What are the occasions I can wear SAND to?
Today, the modern woman needs garments that can take us from office presentations and board meetings to cocktails and award dinners, in a manner that’s easy to transition. These are some of the essential qualities that women look for while choosing head turners for their closet. It’s not just style, elegance and comfort that matter but also the versatility of each garment and the ease with which it can be transitioned from one milieu to another. There are a few secrets that determine the transition quotient of a dress. However, two words will suffice pretty well, too: seasonless staples. Right from managing weather to managing the different occasions that spring up in the course of a day, seasonless staples are the simple yet profound key to solving styling dilemmas. Effortless elegance, achieved through adding an accessory or deleting one is the well kept secret of the eternally stylish and elegant woman. The amazing minimalist styles and classic contemporary designs make our garments flexible and extremely easy to transition from one lifestyle to another.
The short answer: SAND is perfect for the daily roles you play in your life, from that special date, to being a model mother and attending PTA meetings to making that critical client pitch or catching that evening at the theatre. Our styles are classic and minimalist, making it easy to switch roles with the add-on of a snazzy belt, the right bag or a pair from our fabulous range of sandals.
We love weddings and our gorgeous dresses and other accessories make for wonderful gifts at bridal showers and birthday parties. Even more romantic, our luxury designer outfits are just perfect for bridesmaid dresses.
First dates and romantic movie nights are the perfect occasions to flaunt your favourite SAND ensemble. You’ll have him staring at you in admiration for the way you look, effortless elegance oozing out of every pore.