EUNOIA SS'22

A collection that reflects the times

It was time for a collection that reflected the fluidity and openness of the world we live in, the gentler society we aspire to grow towards. From relaxed and easy silhouettes that made sense in our current lives and women’s designer dresses and party wear dresses that made partying and dressing up a thing of pleasure rather than an evening of restraints; to stylish bottom wear that featured elasticised waists avec pockets to allow a few essentials to be carried on person, along with that fifth limb, the cell phone; to modern jumpsuits that gathered and flowed in casual lines and provided stiff competition for the most fashionable dresses because of their elegance and unusual comfort—SAND by Shirin introduced a line that wasn’t just beautiful but thoughtfully beautiful. This new range includes stylish pants for women and supremely relaxed women’s bottom wear that can be charmingly teamed with party wear tops, overlays that can complement party wear dresses, and stylish womens shirts that can be worn over a party wear jumpsuit.

Eunoia: Thoughtfully Beautiful

In Ancient Greek, Eunoia means ‘Balance of mind and beautiful thinking’. Inspired by that very thought, our new collection, EUNOIA SS 2022, was launched. It introduces a range of fresh colours: Terracotta, Sage Green and a Soft Misty Blue, all earth connected hues that emerge from a natural spectrum of colours. The styles featured in this collection comprise relaxed and breezy new silhouettes allowing for softer lines and gentler styles that embrace a casual chic and more chilled out designs. Flowing dresses, structured jumpsuits and a series of new patterns in our ever popular range of bandeaus are the hallmarks of this line. Embellished in lustrous Czech glass beads, inspired by the Nordic style of design and patterns, these bandeaus and bodices of dresses are extremely versatile and can be teamed up with some of our elevated basics to ramp up your fashion quotient by several multiples. This new luxe line of premium occasion wear features an elevated casual style that’s trending across the globe and features luxury fabrics that make for soft skin-friendly wear that’s a delight to wear, across geographies, across seasons, and across climates. In short, a joyfully wearable collection in every sense of the word.

Trendy, chilled out and stylish

Nothing can really compare to a collection that values aesthetics and style but does not lack when it comes to comfort and easy to wear qualities. The EUNOIA SS 2022 features versatile range of relaxed separates: tops and bottom; a series of softly flowing, exquisitely hand embellished women’s designer dresses; fashionable dresses that include party wear dresses; women’s bottom wear that comprise stylish pants for women; modern jumpsuits as well as party wear jumpsuits; stylish shirts and party wear tops for women, as well as other garments such as bandeaus and accessories too. The garments feature fluid fits and are size agnostic, an extremely useful feature in today’s world where the loss or addition of a few inches is part and parcel of a woman’s daily life, much like the seasons. Pants are soft flowing and fall gracefully to drape the body, providing a gently contoured silhouette; one that looks elegant and purposefully enveloping.

Easy to layer, the pieces from this collection make for easy to mix and match separates, and also work well together with the belts and sandals that SAND by Shirin has on offer.

What makes EUNOIA so special?

The EUNOIA SS 2022 from SAND by Shirin, is a trendsetting collection that is inspired by a deep understanding of what the modern woman really needs in her wardrobe. It is born out of personal experience and also numerous client interactions. Here, the styles are fluid and flowing, extremely graceful and with an elegant fall and finish. Many of the pieces have a subtle sheen and the hues are new and refreshing: Terracotta dress, Sage Green and a Soft Blue. Each garment is finely detailed and follows the SAND philosophy of minimalist elegance. Flowing dresses are featured such as the Capri dress and the Florida dress, there are the clean structured lines of jumpsuits such as the Praha jumpsuit and the Lebanon jumpsuit and loungewear such as the Verona dress and the Dubai kaftan dress, make this collection one that lays emphasis on both comfort and style, at the same time. Further, the line also features exquisitely detailed pieces such as the Tunisia bandeau, the Boracay bikini and the intricately hand embellished bodices of the Capri dress and the Praha jumpsuit that express deep attention to adornment. The Osaka top shows Oriental influences and can be draped differently to add newness each time you wear it! The fabrics used in EUNOIA SS 2022 are also special. They continue the tradition of SAND as a conscious luxury label to use primarily natural fabrics and organic cotton Dresses. In addition, Organic Rose dress, which is lightweight, cooling, and made from rose petal fibre; Organic Soybean Protein dress , a silky drape made from soybean fibres and cotton; Organic Eucalyptus, a soft, airy drape made from the Eucalyptus shrub; Linen Waffle, a textured weave of linen; Moss, a crimped, textured cotton variant; Poplin, a cool and crisp, special weave of cotton have made their way into the collection. Just what you need!